My talks

The Hare & Tortoise

At Ad Week Europe in 2016 I presented my IPA President’s Prize-winning work on brand-building in the digital age, talking about how businesses like Uber, AirBnB and Spotify show the failings of a one-size-fits-all model for branding.

Kardashian Family Values

In 2017 - wearing an almost identical shirt - I spoke to Ad Week Europe about the remarkable rise of the Kardashians, and what their success reveals about the psychology of choice and the power of decreasing resistance.